Dear Harris Teeter,
I really did not want to have to write this post, but I told you I would and I’m a man of my word.
First let me say that I like Harris Teeter in general, you have good produce and good meats, staff is generally very nice and helpful, prices are reasonable. You were born here in North Carolina and I like to support businesses from my home state. If it were not for your good qualities I would not bother with this post I would just stop shopping there, but I like Harris Teeter enough to try and make it better.
Therefore I’m going to try to get you to change the one really bad thing you do that makes me very uncomfortable when shopping there (and I assume it makes some other people feel uncomfortable too). If I cannot get you to change after trying my best then I will have no choice as a man of principal than to stop shopping there.
So What’s My Beef?
I’m really sick of hearing “security scan cameras”, “security scan and record all cameras”, “security scan cameras E and F”, and all the other variants that I’ve been hearing for many years while shopping at your store.
I have complained in the past at my local store and I have emailed your headquarters and tweeted at you about this in hopes that you would do the right thing. I told you that 140 characters on twitter is not enough to express why this practice is wrong and must be stopped and that I would write a blog post to shame you into changing if needed. I waited, but you have not done the right thing, so here we are.
The thing is, this voice that announces variations of “security scan cameras” is not a robot voice, it is one of the staff. When I first heard it I thought hmm, must be someone suspicious in the store. But for someone who shops frequently, when you tend to hear that about 80-90% of the times you shop there, when you hear it soon after entering the store, you start thinking maybe it is me they think is suspicious. And that makes me feel uncomfortable. And the more I think about it the more it bothers me. Even if it isn’t me, who is it and what makes them suspicious? The way they are dressed, the color of their skin, etc. Being a person who has empathy for my fellow humans this bothers me and I cannot support a business that does this.
Now when I have complained I have been told those announcements are random. But you know what, having a policy to randomly do that also gives cover to do it for other reasons so while I would like to believe you are not profiling people, I really cannot rule that out, and that bothers me. If it really is random, does it make sense to randomly make customers feel like suspects? Business marketing 101 says no!
It does not make sense to make customers feel uncomfortable while shopping, and it does not make sense for me to keep shopping at a place that persists in a practice that makes me uncomfortable.
So I started thinking about why you have this policy, you must think it is beneficial, you have made it clear it is part of “loss prevention” strategy. I think the reason this has not backfired on you until now is because the average clean cut white person who hears that is not going to think they are the suspicious one in the store. Some people might say you are using “white priviledge” as part of the psychology for your loss prevention scheme. Here in the South, you might could get away with that for years in the past but the time has come for that to stop. For the record, I’m a white person but I am not immune to negative stereotype profiling because I have long hair. Some conservative folks frown on that sort of thing and make negative assumptions about you based on that. But there are many superficial things that people get profiled on, skin color, tattoos, skin piercing etc, etc, so even white people may not feel the white privilege in every case. I applaud the unique individuals who have the courage to be who they are and express themselves through personal style in spite of knowing how some people will judge them. I have long felt the societal pressure to conform, and even today if I were not self employed I think I would have a hard time getting some jobs for which I am very qualified without cutting my hair. I “could” cut my hair and perhaps then I could go back to assuming those announcements are not targeted at me, but that would be giving up a little piece of my self dignity. For people of color, my empathy says they probably also feel uncomfortable when they hear those announcements in your store.
I don’t want to stop shopping there without first doing my best to make you change this practice. So I plan to tweet a link to this post and my dismay every time I hear that when I shop at your store. If after 12 months of doing that you won’t change then I will stop shopping there and I will also encourage everyone I know to boycott your store.
The bottom line is I will not tolerate this treatment towards me, and I will not tolerate this treatment towards others indefinitely. I implore you to do the right thing and change this policy.
What Do I Suggest?
Look, I can hear the devil’s advocate arguments in my head saying “but loss prevention is important, if our losses go up we have to charge you more and you don’t want that right?” My answer to that is, I don’t hear this in other stores, and I would rather pay for my groceries with money than pay with my dignity.
What I suggest is make a recording and play it as often as you wish, but the recording should not imply that there is someone suspicious in the store. A good message alternative that I can think of is:
“For your safety this store is monitored by full coverage video surveillance.” That still sends a message to potential would be shop lifters to make them think twice, and it puts a positive spin on the surveillance policy. People expect to be under surveillance while shopping so this kind of message is acceptable. But a message that makes customers feel like suspects is simply not acceptable and it must stop for the long term benefit of the Harris Teeter brand. Your new parent company Kroger does not make customers feel like suspects, so maybe you need your parent to have a talk with you.
I Invite help from anyone who reads this and who agrees with me to join me in the effort to make Harris Teeter do the right thing. If you shop there pay attention, and if you hear similar messages and you agree they should stop, then tweet a link to this post and express your dismay to @HarrisTeeter on twitter. And if you are a human with empathy towards other humans I think you should care about this. The world is full of bigger problems but this is something where a small positive change is needed and it would take very little effort to help make that small change happen. Please also keep an eye on my tweets and retweet me when I tweet my dismay towards @HarrisTeeter, you can follow my tweets at @joeaudette
Companies use twitter as an important tool in their marketing and they do not like to see a lot of negative sentiment tweets about their brand. If we join together using the power of social media we can influence Harris Teeter to do the right thing. I’m going to try that for up to a year from now. If they tell me they have changed the policy and if I stop hearing the dreaded announcements then I will update this post or even take it down. I’m trying to create positive change, I did not want to make a stink about this, but it seems that is what it will take.